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\f0\fs24 \cf0 Novartis Oct 25 2013\
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every 30 secs people hospitalized bc of HF\
social media\
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Keith: VP of Novartis\
develop innovative products to prevent diseases. think about the patients. \
mobile health is a key driver\
the pill is no longer the solution. developers to build tools and services to help keep patients on their journey\
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Bob: cardiologist \
after diagnosis, 1/3 die in 1 year. half die in 5 years. \
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\'93create a mobile solution that helps caregivers of loved ones affected by heart failure regain control over their lives and provide more effective daily care. \'93\
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diet is a really hard. a lot of work and a lot of efforts. \
- acute HF: it\'92s an episodic issue. where chronic HF is a long term disease. (decompensated)\
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symptoms\
- shortness of breathe during daily activities\
- trouble breathing when lying down\
- swelling in the legs, ankles, or abdomen resulting in weight gain\
- general fatigue and weakness \
\
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how good is current treatment\
- patients can help address HF/AHF by reducing salt. \
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Lisa: director of patient services\
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the journey of a HF patient \
they were pushed to go to the ER by the caregivers. \
the nurses usually spend 8 mins with the patients when discharging. give them a huge stack of information that they have to follow the send the patients home\
fluid on board. \
\
many of the patients come back in the first 2 weeks. medication not conciliation. those kinds of patients are stubborn and don\'92t wanna be others burden . challenge: getting people to change.\
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younger patients life is permanently changed.\
dimities what\'92s possible in their lives. \
walking is difficult. \
don\'92t wanna be a burden \
repeated hospitalization, 3-7 days.\
creates fear and anxiety\
terms that i don\'92t understand. \
juggling multiple medication\
it hurts relationships\
marriage, couldn\'92t do anything, could\'92t lift things, couldn\'92t dance. \
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caregivers:\
spouse\
- change in abilities and mood\
- want support (online or in person)\
- struggle to balance family life with spuse care\
\
, sibling/child, \
- communicating and managing patient schedule\
 - education around how to treat AHF\
- communication challenges of keeping everyone on same page\
 - burden often lies on child that lives the closest\
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professional \
- limited time with each patient\
 - limited resources\
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- high cost of illness\
- comorbidities\
- readmission\
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due to symptoms of HF, many patients require assistance from caregivers (including personal care such as washing, cooking and shopping) \
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an avg of 6.7 and 1.3 hr/week of informal and formal care, respectively \
42% receive informal in-home care \
> 50% report needing help help with a t least one activity of daily living. \
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caregiver\'92s perspective: Lisa\
5.1 m in UX living with HF\
change is hard\
change the \
iet, exercise, medications\
\
it has be be tangible. why life is important. \
role of the caregiver\
- ability to important things, medication, weights, blood pressure\
- to give a diff pov to the doctors\
challenges\
- has to be structured and organized. hunting for the healthy die.in the grocery\
people need to understand HF and prepare for it. \
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healthcare professional (HCP) perspective:\
timeL short, they don\'92t have adequate time to explain all the details of their diagnosis or treatment\
- results: \
ejection fraction: how much your hearts pump out every beat\
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application programming interface\
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\cf0 - mashery: {\field{\*\fldinst{HYPERLINK "http://developer.worldweatheronline.com/"}}{\fldrslt http://developer.worldweatheronline.com/}}\
- health 2.0 \
- appetitive: robi, connecting enterprises. www.apptentive.com (code LoveNovartis)\
- Validic: Drew Schiller, CTO\
- tmforum, \
- iHealth\
- Phyode, Daniel (daniel.weng@phyode.com)\
- micelle: indoor maps\
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\cf0 \
To submit: bit.ly/mHealthChallengeSubmit\
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